Gyaru is a description of any gender, but is considered for women when referring to gyaru. Some groups and people follow a type of Japanese street fashion with many subcategories and substyles of which many types originated in the late 1970s.[27] It is a fashion subculture that is considered to be nonconformist or rebelling against the Japanese standards of its society and beauty[28] at the time when women were expected to be housewives and fit the Asian beauty standards of pale skin and dark hair. For Japanese women who saw those who participated in this fashion during its rise, they considered it a fashion style too racy and freewheeling; with some feeling it caused a ruckus, juvenile delinquency and frivolousness among teenage women.[29] Its popularity peaked in the 1990s and early 2000s. They are also known for partying or clubbing, being rather provocative, being flirtatious, and unwinding and having fun.
A group of gyaru who often meet together to hang out is called a gyaru circle or a ギャルサークル (gyarusākuru), but can also be shortened to ギャルサー (gyarusā). Gyarusā differ depending upon their membership criteria, such as gender, fashion style, region of origin, and age. There are two types of circles: なごーさ (nago-sa), small groups based around casual gatherings, and イヴェーさ (ivuē-sa), which plan, host, and have events with each other. The Japanese word イヴェー (ivuē) is a direct reference to the English word events. These events typically consist of clubbing, karaoké, purikura, going out to eat at fast food chains or restaurants, and showing their outfits off to one another.[216]
Iss Pro Evolution 2 Club Edition 109
There are also many characters from various Japanese media who have a gyaru connection. For example, in the Yakuza series, especially in its third iteration, Yakuza 3. It debuted a side-mission which would then be included with its gameplay and features in later sequels. Where in fictional Kabukichō or as the game refers to it as Kamurocho, the player would need to recruit women to join a hostess club. These women were actual gyaru from the magazine Koakuma Ageha. These models are used as actual character models in the game; their whole appearance was replicated to the smallest detail to have them created and placed as 3D characters. These models from Koakuma Ageha are Sayaka Araki, Nemu, Rina Sakurai, Eri Momoka, Riho Nishiyama, Rina Aikawa and Shizuka Muto. They have even been compared to their replicated three-dimensional counterparts.[416] These characters would become hostess of these fictional hostess clubs; if the player chooses to do this side-mission and complete it. But the hostess club section of the game first appeared in Yakuza 2; in the sense of visiting the clubs themselves and not in the similar way as in the third game where the player recruited actual members for the clubs. They even have their own magazine in the games called Kamutai Magazine which is also replica of the actual magazine Koakuma Ageha.[417] This content however was cut in the Western releases of Yakuza 3. 2ff7e9595c
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